LOGO'S STORY

We wanted to have a symbol, that would be ours, the jazz and rock dancers, and maybe any dancer. That would be our Lacoste's gator, our Penguin's penguin. Something iconic that could communicate not only the love for dance, but the love for an era of elegance and joy. It is true that shoes may not be needed for dancing, some may say that even there are more comfortable type of footwear for this, nonetheless jazz shoes are in our heart as what they represent.